Max König is a Brand Strategist and Creative Director with 20 years of experience working with both local and international brands.

 

His portfolio includes brands that have been recognized by Superbrands, Marketing Hall of Fame, Top 1º Meaningful Brands, and Effie Awards, among others. Throughout his career, he has led creative and brand strategies for companies such as Colun, Colgate, Tucapel, Huawei, Bacardi, Masterdog, CAT, Parque Arauco, HP, Government of Chile, Columbia, VTR, Jumbo, Viña Santa Rita, and Lollapalooza, among others.

 

Max has also served as a jury member for advertising festivals in New York, Cannes, Costa Rica, and South Korea, and his work has been internationally awarded at events like the Art Directors Club, Cannes Lions, New York Festivals, and the Clio Awards.

 

He studied Marketing and Communications across Santiago, Buenos Aires, and Barcelona.

 

Max began his career in advertising as a Creative Copywriter at Y&R Santiago, where he later rose to become a Creative Director and Creative Coordinator, responsible among other things for aligning local creative work with regional and global offices in New York.

 

He then joined Simple, a new independent creative agency, as a Partner and Creative Director. Under his leadership, Simple quickly gained clients and earned recognition at creative and effectiveness award shows. When Max took on the role of Co-Executive Creative Director, the agency won its first Cannes Lions, becoming the second most awarded agency in Chile that year. In the following years, Simple ranked among the Top 5 Indie Agencies in Ibero-America (El Ojo de Iberoamérica Ranking), the Top 2 Most Creative Agencies in Chile (ACHAP Ranking), and earned Agency of the Year (WINA Ranking), also reaching the Top 6 Largest Agencies in Chile (ACHAP Ranking). After seven years as a partner, Max left Simple but continues collaborating with them on creative projects and pitches.

 

Following this, he became a Partner at Rocket, a digital marketing agency, and at Señora María, a small creative boutique. Today, Max also works as an independent consultant, offering a fresh approach to brand development, digital marketing, and digital performance for clients and startups across Chile, Latin America, and North America — focusing exclusively on a select number of projects each year.